About

Straight answers.

How Coach works, how we make money, and — just as importantly — what Coach isn't.

What Coach is

Coach is a holistic lifestyle companion. It learns your goals, your routine, and what you're already doing, then gives you ongoing guidance across supplements, nutrition, training and gear, and self-care — plus habit tracking to make it stick.

It's built to feel like an ongoing relationship rather than a one-time quiz. Coach remembers what you've told it and factors it into what comes next.

How we make money

Two ways, and we'd rather you hear both up front.

Affiliate commission. When Coach recommends a product and you buy it through our link, we earn a commission from the retailer at no extra cost to you. Those links are labelled wherever they appear.

Subscriptions. Premium unlocks deeper coaching, unlimited habit tracking, streaks and badges, wearable sync, and long-term memory. See pricing.

The part that matters:commission never changes what Coach recommends or how it ranks anything. Product links are also available on every plan, including the free one — we don't put them behind the paywall. Coach never handles your payment for a product; you always check out on the retailer's own site.

What Coach is not

Coach is not medical care.It's educational and motivational. Nothing it says is a diagnosis, a treatment, or personalized clinical advice — and it will never tell you a specific dose to take or confirm that something is safe to combine with your medication. Those are questions for a doctor or pharmacist, and Coach will say so.

Please talk to a healthcare professional before making changes — particularly if you're pregnant or breastfeeding, under 18, managing a diagnosed condition, or taking prescription medication. If you tell us any of those apply, Coach gets more cautious and points you toward a professional more often.

How we talk to you

Coach is direct and encouraging, never shaming. If you fall off track, it'll say so honestly and then move straight on to a fresh start — no guilt, no pressure, and nothing that trades on how you feel about your body.

Anything to do with grooming or self-care is framed as taking care of yourself, because that's what it is. Never as fixing something wrong with how you look.

Your data

Health data and what Coach remembers about you are encrypted at rest, and we never sell or share them with third parties — including the retailers behind our affiliate links.

Wearable syncing is strictly opt-in and never on by default. You can see everything Coach remembers and delete any of it whenever you want, and you can request a full export or immediate deletion of your account at any time.

If you cancel, wearable syncing stops immediately. Your habit history and memories are kept for 90 days in case you come back, then permanently deleted unless you've moved to the free plan.

Ready when you are.

Free to start, and product recommendations are included on every plan.

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