Pricing

Pick your pace.

Product recommendations and links are free on every plan, always. Paying unlocks how hard Coach works for you.

Free

Get started and build the habit.

Free

  • Daily habit checklist, up to 5 habits
  • Personalised recommendations, refreshed monthly
  • Full product recommendations and links
  • Chat with Coach, 15 messages a day

Included by default

Premium

The full Coach experience.

$99/year

  • Unlimited habits
  • Recommendations refreshed weekly
  • Streaks, badges and progress history
  • Unlimited chat with Coach
  • Coach remembers your history
  • Apple Health and Google Fit sync

Premium+

Soon

For people who want Coach on it constantly.

$199/year

  • Everything in Premium
  • Recommendations refreshed every few days
  • Priority curated product matching
  • More frequent proactive check-ins
  • Early access to new features

Prices in USD. Cancel any time from the billing portal — you keep access until the end of the period you've paid for. If you cancel, your habit history and what Coach remembers are kept for 90 days before deletion, so nothing is lost if you come back.