Coach AiLA

Pricing

Pick your pace.

Product recommendations and links are free on every plan, always. Paying unlocks how hard Coach works for you.

Free

Get started and build the habit.

Free

  • Daily habit checklist, up to 5 habits
  • Personalised recommendations, refreshed monthly
  • Full product recommendations and links
  • Chat with Coach, 15 messages a day
  • Coach remembers your history

Included by default

Premium

The full Coach experience.

$99/year

  • Unlimited habits
  • Recommendations refreshed several times a day
  • Streaks, badges and progress history
  • Unlimited chat with Coach
  • Send Coach photos in chat
  • Appearance themes, including Midnatt dark mode
  • Choose Coach's voice
  • Choose Coach's coaching style (The Mentor, The Sergeant)
  • Coach's weekly spoken reflection
  • Coach reaches out if you've been away
  • Coach actively finds you the best price across stores
A cluster of small warm dots drifts in a loose orbit around an unseen center as evening light settles.

Prices shown in SEK, EUR or USD depending on where you are. Cancel any time from the billing portal — you keep access until the end of the period you've paid for. If you cancel, your habit history and what Coach remembers are kept for 90 days before deletion, so nothing is lost if you come back.